True North Consulting Cloquet knows the Google search results page is constantly changing, and mobile devices are becoming more and more important. These constant changes, and the battle for position, can be over-whelming for small and medium-sized businesses that don’t have experts in their corner. Firms which are doing business online using an eCommerce solution and/or a shopping cart must be constantly updating and optimizing their paid digital advertising to drive high-quality traffic to their website. Brad Putney at True North Consulting Cloquet has years of experience in digital advertising which will increase your revenue and your return on digital marketing investment.
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As experienced search engine marketers we believe we know every high-quality keyword that should be included in our campaigns. We use campaign history, Webmaster tools, and a number of third-party keyword research websites to find every keyword that could and would ever be used in a search. However, people don’t always search the way you...
What are the components that make a great display ad? Also called an image ad or a banner ad, a display ad is made up of an image and text, which appears on many websites across the Internet. And while click through rates may be typically be lower than search or text ads, there are...
In my last pay per click article we talked about using Google AdWords to run video ads on YouTube. In that article, I outlined the methods and the formats in which the ads are served. In this article let’s talk about producing those videos, and what makes people stick around and watch your ads. •...
Now that your text ads, image ads, and product listing ads (PLA’s) in Google AdWords are bringing in all kinds of revenue, what’s next? Well, how about using YouTube, the second-largest search engine, and start running some video ads? You already have your AdWords account up and running so this will be a natural extension...
When Internet surfing is your vocation, such as your’s truly, you inevitably bound to see a lot of online ads, both good and bad. So when the really good ones come along you are prone to remember them, and maybe even visit their website to get a feel for the business. The advertisers below have...
With the addition of Product Listing Ads (PLA’s) Google has given online marketers another great avenue in which to advertise. Product Listing Ads are image ads triggered by a keyword search, thus making it the best of both worlds in the Google universe. A searcher enters a keyword or phrase, and in addition to the...
Brad is the most knowledgeable AdWords professional I have met in my 9 years in the digital marketing field. I have personally seen him deliver outstanding results for clients we have worked with together. Most importantly, I have found Brad to be a person of outstanding integrity. He is transparent, honest, and ethical in everything he does.
Kristin Cpin - Owner at Joy Marketing & Consulting
Our Mission:
The mission of True North Consulting Cloquet is to help clients achieve their most ambitious online marketing goals, grow site visits and increase revenue. We also strive to provide strategic counsel, intelligent solutions and timely service.
Testimonials
Patrick Garmoe - Web Content and Conversion Specialist at Nebraska Medicine
I've had the pleasure of working with Brad Putney now for about a year as my go-to PPC specialist. He's everything you want in a teammate. He works extremely hard, is always accessible, very patient, never complains, and most importantly is a true PPC expert, the best I've ever met.
Matt Falk - Web Manager and Creative Coordinator at PureDriven
Brad’s knowledge of Google AdWords is off the charts and is always ahead of the game with Google changes. Not only does he deliver great numbers time and time again on the campaigns but has always been available and happy to get quick detailed answers on any AdWords question. Brad has always been great to work with and his passion about AdWords is contagious.
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Contact us to receive in-depth analysis and advice from us! We will get your business advertising on Google like a pro in no time!