A display advertisement is a marketing tool for branding your firm with your audience as well as influencing them to purchase your product or service. True North Consulting will build a display advertising strategy to make your display ads interactive, informative and entertaining all at the same time. Both primary search advertising providers, namely Google and Bing, offer the advertiser a network of websites that can show your display ads.
Influence your audience
Display ads build brand awareness
Display or banner ads are those that appear on websites other than your own. They can take the form of a banner, an image or even a video or interactive media. Using cookies, these ads can be served to an individual based on their prior browsing of your website. This allows advertisers to retarget or remarket to prior visitors, and with customized visitor lists highly targeted ads can be served to this remarketing list.
True North Consulting will build a strategy for your display campaign to utilize a number of benefits display advertising. Display ads build brand awareness, and awareness of your products and services. While search advertising reaches an audience with an intention to purchase, display can create an initial interest or capitalize on prior interest. Display ads have a broad reach and can be seen by large numbers of people if targeted in that fashion. Additionally, display advertising offers specific targeting options that aren’t available through search marketing. These include topic and interest targeting, as well as targeted website placements.
Audiences in Google Ads – the most important part of display advertising, after great creative is your targeted audience. The Audience Manager in Google Ads allows us to build lists for remarketing and custom audiences alike. We can target based on interests, urls, keywords and more. Choose the right targets for your ads and the effective will greatly increase.
We run award winning Display Campaigns!