When Internet surfing is your vocation, such as your’s truly, you inevitably bound to see a lot of online ads, both good and bad. So when the really good ones come along you are prone to remember them, and maybe even visit their website to get a feel for the business. The advertisers below have caught my eye over the last year, and I would like to single them out for some really nice work.
Kohler Co. – Kohler, WI – Take a look at the search results page for the keyword “Kohler” or any variety of kitchen and bath terms, and you will see that Kohler Co. dominates both the paid and organic search results. And for many of their keywords they also have a nice showing in the Product Listing Ads (PLAs) On a side note: Kohler knows the value of bidding on their brand name. http://ow.ly/sGOrQ and have for a long time.
B & H Photo Video Pro Audio – New York, NY – Spending most of my days on the internet as I do I am followed around by a number of remarketing ads, including many that I have created. However, the remarketing ads that really impress me are the ones following me from B & H Photo. Not only did the banner ad appear at the top of the page, but the products in the ad were all ones that I had looked at on their website. Since then I have been followed around by a couple different ad sizes, (the 300 by 250 is attached above) most which contain camera lenses I had viewed. What a great way to stay in front of the customer during the sales cycle.
Fanatics Inc. – Jacksonville, FL – There are many online advertisers using Product Listing Ads (PLAs) and doing them right. So in an Olympic year I thought I would search and shop for some USA related gear. Fanatics has some good looking product ads with the “Special Offer” just below the text of the ad. Click on the link and the terms of the special offer will be revealed. A promotions feed is great way to increase the footprint of the ad, the click through rate, and the conversion rate.
Additionally, I would like to give a quick honorable mention to Coldsmoke Co. from Venice, CA for their great remarketing ads. While the ad placements are all of the standard nature the images, especially in the three-frames animated form, are just outstanding. No big, screaming call to action just great photos, great products, and a logo. Minimalist online advertising at its best.
So there you go, a few advertisers who through Google AdWords, or another online advertising platform have caught my eye. If you have any questions about online paid advertising, or anything in the pay per click world, please feel free to contact me at the email address below.