Shopping ads or product listing ads (PLA’s) are cost per click (CPC) ads, which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results. Shopping ads are most distinguishable in that they feature a product image, as well as a text description in the search result ad. Shopping ads are show based on a keyword search and the results are tailored towards products and product categories in the advertisers shopping feed.
Shopping ads / product listing ads
Great for online merchants!
AdWords shopping ads are a good option for online merchants, and like other Google products are managed within the AdWords portal. At True North Consulting we help you to understand the differences between AdWords, text ads and Google Shopping Ads.